How to win the war for your mind
All battles, all wars, all fistfights and bar brawls, all conflicts in every place and in every time (except those conflicts in which both sides answer to the same puppeteer) begin and end as battles of the mind. No struggle is determined on strength of arms alone. In fact, the technologically advanced adversary with all his fancy firepower is often more vulnerable than his low-tech counterparts. This fact is, of course, counterintuitive to our Western manner of thinking, which teaches us to believe that the man with the bigger gun (or the bigger predator drone) always wins. Sadly, we have had to suffer through multiple defeats and overdrawn occupations in Asia to learn otherwise. One of the great unspoken truths of our era is the reality that the modernization of warfare has changed little the manner in which wars are won. Since the beginning of history, intelligence, force of will, and guiding principles are the dominant factors in any campaign.
Therefore, it only stands to reason that the most vital battle any of us will ever face is the psychological battle, the battle within; for success in the mind will determine success in all other endeavors.
I’ve written a little commentary on this excellent article on our forum (click here to read it).
Steven Lukes’ Power: A Radical View is a seminal work still widely used some 30 years after publication. The second edition includes the complete original text alongside two major new essays. One assesses the main debates about how to conceptualize and study power, including the influential contributions of Michel Foucault. The other reconsiders Steven Lukes’ own views in light of these debates and of criticisms of his original argument. With a new introduction and bibliographical essay, this book will consolidate its reputation as a classic work and a major reference point within social and political theory.
This is a scary book when you realize what kinds of minds are out there thinking up schizoidal justifications for a New World Order of total control.
Lukes’s best-known, still controversial academic theory is his so-called ‘radical’ view of power. It can be simply stated. It claims there are three dimensions of power. The first is overt power, typically exhibited in the presence of conflict in decision-making situations, where power consists in winning, that is prevailing over another or others. The second is covert power, consisting in control over what gets decided, by ignoring or deflecting existing grievances. And the third is the power to shape desires and beliefs, thereby averting both conflict and grievances. The first is the most public of the three and is how the powerful usually want to be seen: for instance, the power of political leaders to make policy decisions after widespread consultation with opposition parties and the wider public. The second is the power to control agendas. It has been called the ‘mobilization of bias,’ reinforcing the powerful by excluding threatening issues from discussion in public forums. The third kind of power can be the most insidious. It is the most hidden from view—the least accessible to observation by social actors and observers alike. It can be at work, despite apparent consensus between the powerful and the powerless. It is the power to influence people’s wishes and thoughts, inducing them to want things opposed to what would benefit them and to fail to want what they would, but for such power, recognize to be in their real interests.